Some reasons you don't hear back from investors: pt 1 -- They are people ....

Lot's of investors you're reaching out to are 30+ years old. They have all the attendant opportunities, responsibilities, maintenance work, concerns, needs, wants, anxieties, goals and aspirations that you'd imagine:

• A spouse or partner they want to engage with and stay well and deeply connected to.

• Relationships they want to develop and nourish.

• Friends they miss and want to spend time with.

• People they've committed to mentor.

• A book or article they're writing.

• Things they sacrificed when they were younger and now want to do.

• Special occasions to plan and that they want to really engage with -- marriages, anniversaries, birthday's, simple celebrations of family.

• They're helping someone close to them work through problems or capitalize on an opportunity.

• They need to spend time learning about new things.

• Rejections and disappointments they're working through and making sense of.

• Kids to care for.

• Kids they want to educate, be present for, have fun with, fully appreciate.

• Appreciating what they have.

• Parents and grandparents to visit and stay connected with in other parts of the country or world.

• Siblings to stay in touch with and develop a better relationship with.

• Someone in their life may need caring for or help.

• Allegiances to people and organizations that have helped them and that they need to prioritize.

• Health concerns

• Psychological problems or concerns.

• Taking care of their bodies and health because it's foundational to their doing what they do well.

• Extended families they want to reach out and stay connected with.

• Seemingly intractable problems in their families, with people they care about.

• Stress because their cars and homes are in need of repair.

• Plumbing that broke and requires a comedic amount of repair visits to fix.

• Tax returns that are incomplete.

• Other businesses they've created and still maintain.

• Buying and managing their own health care plans.

• Cooking for their families.

• Going on vacation or taking time to reflect and meditate.

• The need, want and investment in social lives.

• Challenges / opportunities in working through career questions.

• Life strategies to sort out.

• Regret to deal with, analyze and apply usefully.

• New friends to followup with.

• Sleeping problems.

• They're artists and care about that dimension of their lives.

• Personal financial planning that they need to attend to.

• Friends' children they've committed to help.

• The need to rest, take a break, wander play and do something fun..

• Social organizations they're working with to give back and that are often the most inspiring and rewarding parts of their professional lives.

So the trade off becomes replying to someone who emails cold, whom they're inclined to help, but not interested in pursuing or investing in, and investing in their lives and the pursuits, priorities, ventures and people they've already committed to. It's often as straightforward as that.

#Investorbehavior