Preparing for investors: imagining and experiencing the most uncomfortable questions

When meeting with investors, one should expect them to immediately ask the most uncomfortable questions possible. This might not happen immediately, but it might. Either way one needs to be ready.

A good way to prepare is to spend time quietly thinking about those questions and playing through those scenarios, noticing how you feel, how your body responds and thinking about what you would say. This is core to preparing. And is something most people don't do or avoid.

#Pitchinginvestors